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• Championing the Cause
• Alliance Building
• Marketing & Social Media
• Fundraising
• Administration
• Book Research
• Blog Writing
• Training

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EXECUTIVE SUMMARY

Magnitude of the Problem

Recently issued studies indicate the worst drop in trust in U.S.  Institutions ever recorded. If the tide is not soon turned, like a termite infestation, the foundations of American Democracy will collapse —  triggering some combination of anarchy, revolution, or authoritarian dictatorship. Washington, Jefferson, and Lincoln all warned of this problem. Their advice is unheeded.

Magnitude of Polarization — Overview of the Metrics of our Country’s Critical Condition

Architecture of Trust

The Rushmore Strategy embraces the ideals and insights of our forbearers, then moves forward with a bold, next gener­ation Architecture of Trust using modern science, tested best practices, and impactful strategies for collabor­ation derived from thirty years of building strategic alliances. Experience demonstrates this produces 25% gains in a 2-3 year time span following application.

Rebuilding Trust in America – a Three Phase Strategy

• Phase 1. Book & Trust Talks — to support the strategy – The Rushmore Strategy:
  the book: Rebuilding Trust in America — is in the final stages of writing, coupled with a tested series of training workshops for wide deployment. Trust Talks will be a series of videos featuring thought leaders giving insights on Rebuilding Trust.
• Phase 2. Destination Purple – Civic & Political Affairs:
  Polarization is paralyzing America at a time when we need innovation and adaption. Our aim is to empower politicians to creating joint solutions after the election, and to enable voters to reject candidates who engage in manipulative fear mongering.
• Phase 3. Trust in Institutions – Local Communities:
  All democracy is foremost a local affair. Trust in Institu­tions starts at the local level, with local government, businesses, churches, education, community and youth organizations. Our strategic programs empower local institutional leaders to build strong trust within their organizations, resulting in greater sustainability and citizen commitment.

Schedule for Mobilizing for Action

The first six months dedicated to book writing, developing Trust Talks, then organizing, training champions, and preparing to initiate programs for Destination Purple for fall 2018, then Trust in Institutions in spring 2019.

Marketing & Promotion

A marketing and promotion program for the book aims at late summer of 2018 when America will be in the throes of turmoil of a mid-term election and disillusionment from Russian interference.

Organization & Alliances

The overall Rushmore Strategy  is an alliance between the International Collaborative Leadership Institute and Seeing Purple, which brings expertise in collaboration across boundaries. Together, the Rushmore Strategy has a far broader reach and depth of skills.

Business Model, Budget, & Fundraising

Fundraising will be launched in March, 2018. We estimate a need for:

• $ 50 K (min) -150 K (max) to launch Phase 1 (the Book & Trust Talks),
• $ ½ million to launch Phase 2 (Destination Purple for Civic Affairs) and
• $3 million to sustain the Phase 3 effort (Trust in Local Community Institutions).

The business models for the three-phased  strategies are designed to be self-sustaining, with excess capital used for growth.

For Individual Donors: Every donor who contributes $5,000 or more will be acknowledged on the first page of the book for their support to this noble cause.

For Corporate Sponsors: Each corporation making a $25,000 or greater sponsorship will receive special acknowledgement, along with marketing prominence on the website, at events, and discounts on programs and books.